For every screening dropped by the length of a Titanic, a Lord of the Rings, an Avatar, a Nolan, the scale of the story and must-see nature aided by that runtime leads to a greater footfall and per-screen average. Normally, this is offset by the length of a film carrying with it a sense of prestige. The longer a film, the fewer showings per screen there can be a day, and so the fewer tickets that can be sold (especially damaging in opening weekend).
#INTERMISSION SCREEN MOVIE#
One of the most tangible concerns on a business side with a long movie is how it restricts showtimes. Theory: Ant-Man Was Digitally Removed From Endgame Super Bowl Spot Many have posited that an Avengers: Endgame intermission would allow theaters to sell more snacks to audiences, which may be true, but that would only impact those showing the movie while likely undercutting the studio (who get the majority of the ticket sales and ultimately make the intermission decision). However, all of this discussion of historical precedent and previous cases ignores something more pressing: the money. How An Intermission Could Hurt Avengers: Endgame's Box Office On the whole, three hours for Avengers: Endgame is not some ridiculous excess and viewers don't need a buffer to ensure continued engagement. Some may bemoan the lack of toilet break, but that's been true for decades. Tentpole movies are, on average, longer - the knockabout Aquaman was 2 hours 20 minutes - and audiences have only come to accept it more and more. Since those examples, we have only moved further away from length aversion. All of these movies were financially successful and roundly praised, with most criticisms not coming from length. That same can be argued for James Cameron's Titanic (3 hours and 15 minutes) a few years earlier and Christopher Nolan's Interstellar (which came in at 2 hours and 49 minutes). It was likewise the end of a grand cinematic journey with an epic scale that justified the runtime, and that didn't get an intermission. In 2003, The Lord of the Rings: The Return of the King came in at a whopping 200 minutes (3 hours and 20 minutes). Where this falls down is the complete lack of precedent. The pervasive thinking is that three hours is simply too long for a major tentpole and so it needs a break to help audiences. The majority of people getting excited for Avengers: Endgame - definitely its target audience - were born when intermissions were long gone. Both of these practices fell away decades ago: the roadshow was a product of Old Hollywood and went away almost completely by the end of the 1960s, while B-movies haven't been an industry standard since the 1970s. There were also " roadshow" previews where a movie literally traveled around America before a standard release that heightened this even further. They did this with gigantic, lavish productions with tough runtimes and an intermission to create the sense of going to a theater.
#INTERMISSION SCREEN TV#
In the 1950s and 60s, when TV threatened the movie industry, Hollywood attempted to boost the prestige of going to the cinema. The more common dates back to the age of B-movies that played before the main picture there'd be a gap between the two films included in the ticket. The second, and the one that has the more grandiose associations, is that of roadshows and epic movies. Historically, there were two reasons for an intermission from Hollywood's side. The majority of positive reactions to an intermission in Avengers: Endgame have highlighted how it would see a return to the days of yore, but that belies the real reason intermissions existed in the first place. and Chris Evans' Marvel contracts are up), and that's going to warrant something of a scale the franchise hasn't seen.
It's a big goodbye to at least some of the original Avengers (both Robert Downey, Jr.
That Avengers: Endgame will likely end up around three hours long is hardly surprising. It's a direct sequel to Avengers: Infinity War (itself two-and-a-half hours long) and will need to not only deal with Earth's Mightiest Heroes doing their finest avenging and undoing Thanos' snap to bring all the dead heroes back to life, but round out this era of the MCU. That's right, the latest rumors surrounding the MCU culmination aren't about the movie's mysterious plot at all, but its runtime it's been reaffirmed by directors the Russo brothers that the current edit of Endgame is around the three-hour mark, which has led to subsequent suggestions that Marvel is considering having a break in the theatrical release. The suggestion that Avengers: Endgame will have an intermission is a very bad idea.
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